MCAFEE

CATEGORY: TECHNOLOGY DELIVERABLES: BRAND IDENTITY, WEBSITE, INTERACTIVE CAMPAIGN, BROADCAST, PRINT, PACKAGING

CHALLENGE

McAfee needed to drive immediate sales and brand presence in the US and UK markets for both business and consumer markets.

SOLUTION

Multi-National, Integrated Campaign—Digital and Print campaigns, Email, and TV. Fresh new attitude. Turn the table on hackers and other bad guys in the online world. Empower people to be fearless in their encounters with the internet.

RESULTS

“…a record quarter signing up more than 227,000 net new subscribers, highest number for a single quarter in its history…124% increase compared to the first quarter of last year…”We got top Echo’s, Effie’s and other awards for this one.

BROADAST—30 SEC